A LEADING FINANCIAL BROKERAGE JUMPS INTO THE FUTURE WITH A REDESIGNED WEBSITE, BRAND AND PAID AD CAMPAIGN TO GENERATE LEADS
Introduced a new brand to the Irish market. Q Financial Advisors asked Glassfull Media to reimagine its website for a modern, responsive digital age. The result was a fresh new website with clean messaging and call to actions, a responsive website that would drive targeted traffic while increasing lead quantity and quality.
SERVICES PROVIDED
- Website Development and Design
- Analytics and Insights
- Brand Logo and Brand Guidelines
- Digital Marketing
- Paid ads
- UX Consulting
FEATURES
- Responsive Website Design
- WordPress
- Logo & Brand Design Guidelines
- Advanced Contact Forms With Multi-Steps
- GDPR Compliance
- Analytics Goals Setup For Calls and Contact Forms
RESULTS
- Improved Brand Positioning
- Clear Positioning Across Divisions
- Lead Generation Through Calls, Form Fills Across Multiple Platforms
ABOUT Q FINANCIAL
Q Financial Advisors is a leader in Ireland offering financial services and advise. Whether you want to start a financial plan, mortgage or cash in a pension, Q Financial Advisors can compare the prices and products on offer and advise on a model that suits you.
SITUATION
Q Money looked for a re-brand of the business to reflect their new positioning and increased service offering to the Irish market.
Faced with increased competition and new services, Q Financial Advisors needed to clarify their positioning in their digital presence, brand identity and digital marketing campaigns. Q Financial Advisors connected with Glassfull Media to help transform the website into a strategic marketing tool to drive more traffic and converting those into kong term customers. Understanding what questions to ask when hiring a digital marketing agency helped Q Financial advisors to partner up with Glassfull Media and align expectations for both businesses.
Read More – Five Marketing Tips to Keep Financial Clients Hooked
SOLUTION
Glassfull Media worked closely with Q Financial Advisors to create a refreshed, brand identity, website presence and digital ad performance for each of their main service areas: Mortgages, pensions, life insurance, savings, and inheritance.
In higher-level searches, a user wants to understand their financial provider has the experience, ability, availability and responsiveness to provide a good service to them. This understanding helped Glassfull Media to envision a website design that provided a Q Financial Advisors with a design that resonates with their clients, while positioning them as a business who is easily accessible – compared to larger competitors who are not able to provide the responsiveness as Q Financial Advisors.
Glassfull Media collaborated closely with Q Financial Advisors to create and deliver a project completed over three months. Deliverables include a redesigned website, a new logo, branding collateral, calls to action, and paid ad management to increase high quality leads.
Our collaboration expands to a paid ads campaign across multiple platforms. The goals of the paid ad campaigns is to gain new leads, contact form fills, and phone call enquiries. Glassfull Media provide a campaign from start to finish, including, graphics creation, ad management, conversions setup and analytics tracking.
Jennifer /// Q Financial Advisors Ltd
Since beginning our work with Glassfull, we have noticed a significant increase in calls and data enquiries from prospective clients. There was an evident increase between our first weekly analytics report to our reports three months later. We are much busier now as we were prior to engaging with Glassfull. Glassfull have undoubtedly exceeded our expectations.
