16 Customer Engagement Content Ideas For Big And Small Businesses

digital marketing agency

16 Customer Engagement Content Ideas For Big And Small Businesses

When you’re trying to keep in touch with your customer base, it can be hard to keep coming up with new and engaging ideas, especially when you’re trying to post something every day. There are plenty of ways you can put your ideas online, but you need to make sure you stay on top of the creativity to find new ways to impress the audience!

It doesn’t always have to be super flashy, but it’s nice to find an effective and fun way to get your message out without boring people!

Before you start posting, it’s important to keep in mind that each social media site has its own strengths and weaknesses, so you should be trying to tailor your posts to each one! For example, people don’t go to Instagram to read about your business, but posting pictures and videos can work just fine!

1. Animations

Animations are a great way for you to put information and promotions out there; it allows you to keep things simple and fun. Animations can be used for almost anything, and work really well even if you’re just trying to show some statistics about your business or customers.

Reading the information on a graph or in a text post can be boring, and the chances are many followers will scroll right past that, but dressing it up as something colorful can be a great way to inform people without losing their interest.

You also don’t need to have an expensive animation made for your work, as there are sites and services that you can use to put everything together!


2. GIFs

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Like animations, GIFs let you keep things short and interesting! They’re not great at helping you get a lot of information out there, but if you’re looking to promote a new product, you can showcase it no problem in a GIF! Keep in mind, there’s no sound with these, so they’re going to be more effective if you have something to go with it! 

It’s common on Twitter to see a GIF posted underneath a new announcement; it helps with the viewer’s imagination of what you’re selling – perfect if you have something to show off but don’t want to make a big deal out of it! They’re also easy to make, so it takes no time at all to post these!


3. Infographics

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If you’re looking to get a lot of information out there, it’s important that you don’t just post it as plain text, no one wants to read through paragraphs when they’re scrolling through their social media. A great way to handle this is by putting it into an infographic to display everything you want to show in a way that’s easier on the eyes. While it can take time to make, the amount of people you’ll be reaching is going to be much larger.


4. Memes

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Social media is a great way for businesses to keep in touch with their audience, but it also allows you to find ways to relate with them also. If you’re looking to grow your social media presence, it might be a good idea for you to keep on top of what people find funny online. It’s risky to post memes if you’re not completely in touch with your audience, as you can be late to the joke – but if you’re able to keep up, posting memes can be a great way to expand your audience!


5. Product teasers

Not all businesses can benefit from teasers, as a lot of the time you need to have something to show off that’s up and coming, but they’re a great way to grab people’s attention! A teaser is a great way to show off an exciting aspect of what you’ve been working on, without giving everything away.

If you’re looking to build anticipation up from your audience, then a teaser is a great way to do it, and there are many forms you can do this too! Whether it’s a short video, animation, or a GIF – you can tease the new product and make it something that excites customers!

6. Product photos

Product photos can be very effective for a lot of businesses out there, especially businesses that work in the food industry. Putting up pictures of your meals on social media is a great way to increase your sales, as people scroll through social media at all times of the day! The idea is to post your products in a way that tempts the customer, and food plays strongly on people’s temptation!


7. Influencer content

It can be hard as a small business to get yourself out there on social media, but there are great ways to boost your reputation online! A lot of businesses find ways to collaborate with online influencers to help promote their products. The way it works is, you pay the influencer with either money or free products, and then they show it off and promote it on their social media page to help yours gain traction! It’s a great way for you to network and build mutually beneficial relationships with influencers, just be sure you find the influencers with a similar target audience!

8. Polls

Customer feedback is vital for businesses to keep themselves in the market, and polls are a great way for you to get that! A lot of the time, it can be a great effort to find and leave reviews for a business, but thanks to sites like Twitter, polls can be held at any time! There’s a lot you can do with polls; you can get opinions of your products and services, find out what customers want – and you can see how many people voted for what!

Polls allow for convenience for both the customer and the business, so if you need to get fast feedback with clear results, a poll is a great way to do it!

9. Blog posts

While blog posts might not be as commonly viewed as the other forms of social media, you can advertise your blogs on your social media. A lot of businesses share their blogs via Twitter or Facebook, and it’s a good way to get them out there to a bigger audience! If you don’t have a blog, you’re missing out on a great opportunity to promote your products and services! Blog posts give you a platform to talk about all of the things you want to promote, without needing to put in a lot of graphics and such!

10. Competitions/Giveaways

Everyone loves the opportunity to get free stuff, who can turn that down? Well, on sites like Twitter, it’s very common to see people retweeting posts from businesses and influencers that are offering the chance to win a product or cash prize! It usually involves sharing their post, which in turn means it gets seen by many more people – your follower count can skyrocket if you find the right things to giveaway!

It’s also a great opportunity for you to interact with your audience, as competitions can get you trending. You could host a competition where the winner is picked based on submissions of drawings, videos, jokes, quotes – anything really; and have a poll at the end to decide on which is best!

11. Stories

If you’re looking to post something quick like a picture or a short video, stories are great for that. Most social media sites have a way for you to post things to stories now, and they’re non-intrusive on the timelines of your followers. If you’re worried that you might be losing customers to posting too much, then it might be time for you to start making use of your story features! Letting the customer decide whether they see what you posted is a great way to give customers a break in between your posts, while still having the opportunity out there!

12. Product News

Giving out news on your products is one of the bigger benefits of having a popular social media page for your business, as you get to advertise what you’re selling straight to your audience, without having to pay! It’s important that you make sure that you find a way to post your product news without making it seem like clutter in the news feed!

Making use of your social media to keep customers up to date on the newest deals and promotions is great for business, so don’t miss out on the opportunity to let your customers know what you have going on in-store!

13. Videos

While videos can be time-consuming, that doesn’t mean they can’t be entertaining for the viewer! Even if you’re making a video to advertise or promote your products, trying to make something the customer would want to watch is a great way to ensure that your video is shared! There are many videos out there that people keep going back to watch, even when that video was made for the purpose of advertising! Don’t be afraid to use comedy to promote your business, it’s a great way to reach customers!

14. Customer reviews

Nothing advertises your business better than customer reviews, and you can use them on your social media! Showing your audience what other customers thought of your products and services helps to build a trusting relationship between you and potential consumers, so it can be quite effective when bringing on new products!

If you’re not encouraging customers to leave reviews, you could find a way to incentivize them to do it, like discounts to customers who give feedback, or loyalty rewards! Not everyone thinks to leave a review of the service or product they’ve received, but if you can show appreciation for it; it might help!

15. Holiday themes

Keeping trendy is one of the best ways to keep in touch with your clients, and holidays are a great time for you to do that! It’s common for businesses to change up their social media appearance during Halloween or Christmas to reflect the season, it helps to add a personality to your brand! Imagine it like, you’re taking part in the celebrations, so you become more relatable in doing so!

Some businesses also take this as an opportunity to give support to those who need it; you may have seen brands showing support during gay pride month. It helps to build a reputation and says a lot about who you are as a business. Be sure to reflect your brand’s personality to your target audience! Some people like a fun brand, others prefer a professional!

16. Take part in trends

Holiday themes aren’t the only thing you should be taking part in, but trends going on in social media can be a great way for you to gain some traction. For example, jumping on trending Twitter hashtags to promote your business, or even just to get your face out there is going to get you seen by many! People often spend time looking through trending hashtags that they find fun, and getting your post seen and shared can be a great boost.

Remember that your goal is to find effective ways to keep your posts fresh and interesting to your followers, so don’t let your content get stale! It’s good to keep things in rotation, change it up every day if you can! Don’t be afraid to get creative with your posts and stand out too, as a lot of people can appreciate a brand that doesn’t necessarily act like a brand!

If you’re going to use comedy, it’s important that you know how to do it right to fit your customers, else you risk falling flat. A lot of businesses have dedicated employees for their social media posts, and it’s recommended for you if you feel like you’re out of touch with those who you want to sell to!

It’s hard to grow your social media presence when you’re a small business, but if you’re able to take advantage of all that social media has to offer; you might find yourself growing at a quick rate!