Google Ads that catch buyers at the moment they’re ready to spend.
When someone Googles “emergency plumber Dublin” or “dentist near me”, they are not browsing. They are buying. We run your Google Ads campaigns end-to-end: keyword research, conversion tracking, ad copy, Performance Max with images, weekly optimisation. You get qualified leads, not just clicks.
Conversion tracking, properly
GA4 + offline conversion uploads from your CRM. Without this, smart bidding is optimising blind. Set up week one.
Search + Performance Max
Search for high-intent buyers, Performance Max with image creative for broader reach. Two channels, one strategy.
Weekly optimisation
Negative keyword mining, search term review, bid adjustments, ad copy iterations. Monthly report. Real communication.
Everything you need to run Google Ads properly, done by us.
No “we just bid on keywords.” Our service covers the full lifecycle: keyword research, account build, conversion tracking, ad copy, image creative for PMax, launch, optimise, report.
Account audit + keyword research
Review existing account, search terms report, competitor keyword gaps. Build the keyword strategy and negative list before spending a euro.
Conversion tracking setup
GA4, Google Tag Manager, conversion actions, offline conversion uploads from your CRM. Smart bidding cannot work without this. We do it week one.
Ad copy production
Responsive Search Ads with multiple headlines and descriptions. Written by humans, tested live. Ad extensions configured (sitelinks, callouts, calls).
Image creative for Performance Max
PMax needs strong asset groups including images, logos and text. We produce the visual creative your asset groups need to perform.
Campaign build + launch
Search + Performance Max structure. Smart bidding configured (Target CPA or Maximise Conversions). Live within 7-10 days.
Lead routing into your CRM
Form submissions and call leads route into your CRM with proper attribution. Cost per booked customer, not just cost per lead.
Weekly optimisation
Negative keyword expansion, search terms mining, bid adjustments, ad copy iterations, asset group performance review. Bi-weekly cycles.
Monthly performance report
Spend, conversions, cost per acquisition, top keywords, top assets, what’s next. Plain English, no jargon.
Dedicated account manager
You have one named point of contact who knows your business, your campaigns and your account. WhatsApp + email. Real human, no ticket portals.
Every client gets conversion tracking installed in week one. Smart bidding cannot work without it, and we do not launch campaigns on broken foundations. If your current agency has not set this up, you are paying Google to spray your budget.
A Glassfull Media Commitment Get a Free Tracking Audit →Search for buyers. Performance Max for reach.
Search Ads catch the high-intent buyer typing your service into Google right now. Performance Max extends your reach across the entire Google ecosystem: Display, YouTube, Gmail, Discover and Maps. Most clients run both. We pick the mix on the discovery call.
Search Network
The classic Google Ads. Text ads triggered by exact search queries. Highest conversion rate, fastest to scale, most control. The cornerstone of nearly every campaign we run.
- Bidding on the keywords your customers actually search
- Responsive Search Ads with multiple headlines + descriptions
- Smart bidding (Target CPA or Maximise Conversions)
- Ad extensions: sitelinks, callouts, calls, locations
- Negative keyword management every 2 weeks
- Search terms report mining monthly
Performance Max
Google’s AI-driven all-channel campaign. Single campaign reaches Search, Display, YouTube, Gmail, Discover, Maps. Asset groups built around your image, video and copy creative. Strong for catalog businesses and broader reach.
- One campaign reaches every Google property
- Image creative production included
- Asset groups per audience theme or product line
- Smart bidding manages budget + placement automatically
- Requires conversion tracking + offline uploads to perform
- Brand exclusions configured properly to protect organic traffic
Conversion tracking. Done properly.
Smart bidding (the bidding strategy Google now defaults every campaign to) cannot optimise without conversion data flowing in. Most accounts we audit have either no conversion tracking, broken tracking, or pixel-only tracking that’s missing 30% of the data after iOS 14.5.
- GA4 audit + setup
- Google Tag Manager containers
- Conversion actions configured
- Offline conversion uploads from your CRM
- Cross-domain tracking where needed
- Phone call conversion tracking
An Irish agency that actually understands Irish search behaviour.
Search intent in Ireland is different from the US or UK. We’re a Dublin agency with eight years running Google Ads for Irish service businesses, and our entire client base is local.
Running Google Ads
Established 2017. Through every Quality Score change, smart bidding rollout, Performance Max launch and PMax Brand Exclusion update.
Irish service businesses
Trades, clinics, hospitality, financial services. We don’t work with global eCommerce or US clients. Irish search behaviour is our specialism.
From signup to live
Most agencies take 8-12 weeks to launch. We have you live in 3-4. Faster start, faster optimisation feedback loop.
Compliant by default
GA4 consent mode, cookie consent, lead form data handling. Built around Irish data protection law from day one.
Your ad manager, without the full-time salary.
Hiring a Google Ads specialist in Ireland costs €60,000+ per year fully loaded (salary + PRSI + pension + training + management overhead). Most Irish SMBs cannot justify that full-time hire. Glassfull Media gives you the same senior-level expertise on a monthly retainer. You stay in control. You own everything. We run it.
You own everything. Forever.
Unlike agencies that run campaigns in their own accounts and hold your data hostage, we build everything in your name. If you ever leave us, nothing leaves with us.
- Your own Google Ads account + MCC link
- Your GA4 property + conversion tracking
- Your search terms + keyword history
- Your smart bidding algorithm data
- Every asset group + image we produce
- Direct billing from Google to your card
No full-time hire. No overhead.
Running Google Ads properly is a full-time job. Getting it wrong is how most SMBs waste thousands on broad match and bad tracking. We replace the in-house hire, the recruitment, the training, the management.
- EUR 60,000+ annual salary for a specialist
- PRSI, pension, holiday cover, sick days
- 3-6 months recruiting the right person
- Ongoing Google Ads certification training
- Managing them, reviewing their work
- Starting over when they leave
Six query patterns worth bidding on.
If your customers Google any of these patterns, Google Ads is probably the right channel for your business. The buying intent is unambiguous.
“Near me” queries
Highest commercial intent. Person is mobile, searching now.
dentist near meEmergency searches
5-10x higher conversion rate than browsing queries.
emergency plumber DublinService + city
Person ready to compare and contact a few options.
mortgage broker DublinService + price intent
Comparing cost. Higher commercial intent than informational.
solar panels cost IrelandBrand defence
Cheap clicks, blocks competitors stealing your branded traffic.
[your business name]Specific specialism
Long-tail high-intent. Lower volume, very high conversion rate.
cosmetic dentist veneers Dublin 4Three phases. Live in three weeks.
Google’s algorithms learn faster than Meta’s because intent signals are stronger. Most campaigns find their stride in 2-3 weeks. We don’t over-tweak during learning.
Audit & Build
Keyword research, competitor audit, conversion tracking setup, GA4 + offline uploads, Search + PMax structure, ad copy + image creative production. 7-10 days.
Launch & Learn
Campaigns go live with smart bidding. Google’s AI gathers data for 2-3 weeks. Negative keyword management starts week 1. Daily budget pacing monitored.
Optimise & Scale
Search terms mining, negative keyword expansion, ad copy iterations, asset group refresh, bid strategy adjustments, landing page CRO. Monthly call.
Six common mistakes that drain Google budget.
Google is more forgiving than Facebook in most ways but punishes a few specific mistakes brutally. Here are the ones we audit for first.
Broad match without negatives
Broad match keywords without aggressive negative keyword lists are how Google quietly drains your budget into irrelevant searches. Weekly negative keyword review is non-negotiable.
No conversion tracking
Without conversion tracking, smart bidding cannot optimise. You are paying Google to spray your budget. Conversion API + offline conversion uploads are baseline.
Search Ads pointing to homepage
Quality Score punishes irrelevant landing pages. Ad about “emergency plumber Dublin 4” should land on a page about emergency plumbing in Dublin 4, not the homepage.
Ignoring search terms report
The search terms report shows what people actually typed to trigger your ad. Most accounts have 20-40% wasted spend on terms that should be excluded but are not.
Performance Max without exclusions
PMax will eat brand traffic, mine your existing customers, and spend on irrelevant placements unless brand exclusions are configured properly.
Smart bidding without enough data
Target CPA needs roughly 30 conversions per month to optimise. Switching to smart bidding too early starves the algorithm and overspends.
Google Ads management. Same fee as Facebook Ads.
Three tiers based on your monthly ad spend. Setup fees discounted 60% for a limited time. Same monthly price as our Facebook Ads management at every tier; pick the platform that fits your business, not the one that fits the agency’s pricing.
Things people ask before signing up.
Does the monthly fee include ad spend?
No. The monthly management fee is for our work (strategy, ad copy, creative, optimisation, reporting). Ad spend goes directly from your card to Google. This keeps you in control of the spend, gives you the receipts and tax records direct from Google, and means you own the ad accounts forever.
Do I keep the Google Ads account?
Yes, always. We work in your Google Ads account, not ours. If you ever leave us, the account, history, keyword data and creative all stay with you. No “lock in”.
What’s the minimum commitment?
3 months minimum. Google’s smart bidding needs at least one month to gather meaningful conversion data, then a second month to optimise. After 3 months it rolls monthly with 30 days notice.
How quickly can we go live?
3 to 4 weeks from signup. Week 1 is keyword research and conversion tracking setup. Week 2 is account build and creative. Week 3 is launch.
Will I rank organically too?
Google Ads is paid traffic only and does not affect your organic Google ranking. If you want organic traffic, that’s SEO, which is a separate service. Many clients run both eventually.
What about Local Service Ads?
Available for eligible trades but worth a frank conversation. Google removed the Google Guaranteed money-back protection in November 2025 and discontinued dispute credits for wrong-area or wrong-service leads. Lead quality has dropped industry-wide. We’ll be honest with you on the discovery call about whether LSA is worth it for your specific business right now.
Can I add Facebook Ads later?
Yes. Many clients start on one platform and add the other once the first is performing. Scale Duo tier runs both at a combined rate. See the full pricing page.
Ready to capture the buyers searching for you?
20-minute discovery call. We’ll audit your existing Google Ads account live (free) and tell you straight which campaign types fit your business and what the first 3 months should look like.