Important Facebook ads do and don’ts

Facebook is the world’s largest social media platform used by businesses and individuals alike to promote their products, services, and brands. There are a lot of Facebook ad do and don’ts, if you miss them your ad account might be at risk of being banned.

With so many users on the site, it can be an extremely effective marketing tool if done correctly. Even though new Facebook competitors are out there, if you are not using Facebook in 2022 and 2023 then your business is missing out on finding new customers and retaining existing customers. You need to meet your customers where they are, and it is very likely they are on Facebook.

One important thing to keep in mind when running Facebook ads is to abide by the site’s advertising policy. This includes ad content that is misleading or deceptive, as well as ads for illegal products or activities. Additionally, you should avoid using overly promotional language or making unrealistic claims about your product or service in order to avoid being flagged by other users or Facebook itself.

Another important consideration when using Facebook ads is to ensure that your ad follows all of the site’s rules and regulations. Some common restrictions include targeting specific age groups, restricting certain kinds of content, and using specific types of images.

If you’re looking to get the most out of your Facebook ads, it’s important to do your research and know what works and what doesn’t. A great way to start is by compiling a list of best practices – things like avoiding clickbait headlines or keeping your ad copy concise and to-the-point. By following these simple tips, you can make sure that your Facebook ads are effective and provide real value for your business or brand.

Things not to do with Facebook ad targeting:

1. Avoid clickbait headlines or inflammatory language in your ad copy.

2. Stay away from making unrealistic claims or promising results that are too good to be true.

3. Restrict your ads to certain age groups, content types, or other restrictions as specified by Facebook’s rules and regulations. This is extra important for employment, medical and political ads.

4. Don’t try to game the system by using shady tactics like buying fake followers or engaging in spammy behaviors that could damage your reputation or get your account banned.

5. Don’t just boost your Facebook posts. It is most likely comparable to dropping a coin into a wishing well, its just a drop in a big bucket of water. Learn to run and improve your Facebook ads over time.

6. Avoid bringing people to your website page which is full of affiliate links. Facebook hates this and will disable your ads and maybe your ad account for trying to deceive people.

Instead, focus on creating high-quality content and using ethical marketing strategies that will provide real value for your target audience and help you achieve your business goals over the long term. Here is a list of things to do when running facebook ads.

Things to do with Facebook ad targeting:

1. Create compelling, engaging ad copy that accurately describes your product or service and resonates with your target audience.

2. Conduct thorough research to identify the interests, pain points, and other characteristics of your ideal customer base, and use this information to tailor your ad targeting accordingly.

3. Focus on building a strong brand presence on Facebook by consistently publishing high-quality content that is relevant to your niche and builds trust with your target audience.

4. Leverage the full potential of Facebook ads by experimenting with different strategies, testing different ad formats and placements, and optimizing for performance over time. This will help you find what works best for your business and ensure that you are getting the most value from every advertising