We front the ad spend. We build the funnel. We send you qualified leads. You pay per lead, not per month. Zero ad spend risk on your side, no wondering if ads are “working”.
This is not our standard ad service. It’s a performance-based engagement for approved partners only, limited by vertical and region. Most applicants are a better fit for our standard Paid Ads Management.
Territory exclusive · One partner per vertical per county
Approval rate ~30%
How It Works
From application to first lead.
Four steps, around four weeks from approval to leads flowing. We do the heavy lifting. You focus on closing the leads we send.
Apply
Fill in the application form below. We need your sector, target region, average customer value and capacity to handle leads.
5 minutes
We Assess
We check vertical fit, territory availability, unit economics and your close-rate. If we can hit the numbers, we book a call. If not, we direct you to the right service.
2 business days
We Build & Launch
Creative, landing pages, ad accounts, call tracking, CRM integration, qualification script. Everything front-loaded. You sign a 3-month minimum engagement.
3 to 4 weeks
Leads Flow
Qualified leads land in your pipeline with full context. You pay per qualified lead (weekly or monthly billing, your choice). Minimum volume targets agreed upfront in the scoping call.
Ongoing
The Honest Version
Why we vet applications.
Pay-per-lead looks great on the customer side. Zero risk, just leads. On our side, it only works if three things line up. If they don’t, we both lose money.
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We carry the ad spend
Every lead starts as ad budget we paid. If your close rate is 10% and customer value is €200, the maths doesn’t work. We need your LTV and close rate to price the lead profitably for both sides.
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Territory exclusivity
One partner per vertical per county. If we already run leads for a roofer in Dublin 4, we cannot take on another. Otherwise we are competing against our own client. First approved, first served.
⇢
You need capacity
If we send you 40 leads a week and you can only handle 10, 30 customers have a bad experience. We need to know you have the staff, systems and follow-up process to close what we deliver.
Standard Ads vs Pay-Per-Lead
Two models. Different trade-offs.
Pay-per-lead is not automatically better. For most businesses, standard Paid Ads Management works out cheaper AND gives more control. Here is the honest comparison.
Standard Paid Ads
Pay-Per-Lead
Who pays ad spend
You pay directly to Google / Meta
We front the ad spend
Who owns the ad account
You own it, forever
We own it, you do not keep it
What you pay us
€600–€900/mo management fee
Setup + per qualified lead (bespoke)
Risk if leads do not convert
You carry it
We carry it
Control over creative & targeting
Full. You approve everything
We optimise for lead cost, not preference
Signup process
Any business can sign up
Application only, approx. 30% approval rate
Territory exclusivity
None
Exclusive to vertical + county
Typical commitment
Rolling 30-day
3-month minimum term
Most businesses are better served by standard Paid Ads Management. You keep control, you keep the accounts, and the total cost is usually lower. PPL makes sense when you want zero ad spend risk and are ready to scale volume fast in a proven vertical.
Qualification
Who we take on and who we don’t.
This keeps both sides honest. Apply if you are on the left column. Save yourself the form if you are on the right.
✓ We typically approve
Trades with average customer value over €400 (plumbers, electricians, HVAC, roofers, landscapers, stove & appliance specialists)
Clinics with high-value treatments (aesthetic, dental implants, private physio, cosmetic)
Home improvement (windows, solar, insulation, driveways, kitchens)
Most businesses are better served by one of the services below. They work for any size, any sector, any budget. No approval needed.
The Main Alternative
Paid Ads Management
You own the ad accounts, you pay ad spend direct to Google / Meta, we manage everything. Meta, Google, TikTok | pick one or all. Starter €600/mo/platform. Most businesses end up here instead of PPL.
If your customers Google what you sell (emergency plumber, dentist near me, mortgage broker Dublin), Google Ads is the single highest-converting channel. Including Local Service Ads for eligible trades.
Before you buy more leads, plug the leak. Irish-accent AI that answers every inbound call. €200/mo flat, your choice of hours. Most trades find this doubles their closed jobs with no extra ad spend.
CRM, unified inbox, automated follow-ups, review generation. €400/mo. If your leads are already coming in but you are losing them to poor follow-up, fix that first before buying more.
It genuinely varies by sector and your unit economics. A trades lead might be €50 to €150. An aesthetic clinic lead €150 to €400. A solicitor lead for personal injury can be €200 to €600. We price each engagement so you maintain healthy margin on closed customers. We will quote you after we assess your application and talk numbers on the discovery call.
Why is there a setup fee if I’m already paying per lead?
The setup fee (typically €1,500) covers the real cost of building the funnel before a single lead has been delivered: creative production, landing page build, ad account structure, conversion tracking setup, CRM integration, lead qualification script and vertical research. Without the setup fee we would price the leads much higher to recoup this upfront cost. It is cheaper for you to pay setup once and get lower lead prices for the duration.
What’s the minimum commitment?
3 months from launch. We need enough time for the funnel to optimise and for both sides to assess whether the unit economics are working. After 3 months it rolls monthly with 30 days notice. We do not lock anyone in long-term.
What if a lead is bad?
Invalid leads are free, no questions asked. If a lead does not meet our published qualification criteria (wrong area, wrong service, unreachable after 3 contact attempts, spam, duplicate etc.), flag it in your dashboard and it is removed from billing. Disputed leads are reviewed within 48 hours.
Do I keep the ad account or creative?
No. We own the ad accounts, the landing pages and the creative. That is how we carry the ad spend risk without exposing ourselves. If you want to own your ad accounts and creative, use our standard Paid Ads Management service instead.
How quickly can we start?
From approved application to first lead is typically 3 to 4 weeks. Week 1 is discovery and strategy, week 2 is creative and landing page build, week 3 is ad account setup and tracking, week 4 is launch and initial optimisation. Some verticals move faster if we have existing creative templates we can adapt.
What if you reject my application?
We tell you why, and we recommend the service that actually fits your situation. Most rejected applicants end up on standard Paid Ads Management, AI Receptionist or The Manager. Nobody leaves without a path forward. Rejection is not a value judgement on your business, it just means PPL is not the right commercial structure for where you are right now.
Ready to apply?
5 minutes to fill in the application. Within 2 business days you’ll know if you’re approved, waitlisted or better served by another service. Either way you walk away with a clear plan.
