TikTok What’s Next 2024 Trend Report Summary

aaeb2927f90d66a276fccbff47ff200d | 2024 |

TikTok has become one of the best social media platforms in the world.

TikTok is a treasure trove for businesses. With over 1.2 Billion people using TikTok.

If your business is not on TikTok yet, you need to get on it. Businesses get a larger reach from social posts, helping you to attract new customers and to become a leader in your space.

Every year TikTok releases a report to give an updated trend report, we have included that report below.

Read the TikTok 2024 Trend report here.

aaeb2927f90d66a276fccbff47ff200d | 2024 |

The TikTok What’s Next 2024 Trend Report provides key insights into emerging trends for the year ahead. Here are the main takeaways from the report:

  1. Creative Bravery: In 2024, the TikTok community is expected to ignite a transformative mindset called “Creative Bravery”, fueled by curiosity, imagination, vulnerability, and courage12. Brands demonstrating Creative Bravery on TikTok will build deeper community connections1.
  2. Curiosity Peaked: People come to TikTok looking for more than a single ‘right answer.’ Every curiosity and interest leads to relevant perspectives, uncharted discovery, and IRL action1. TikTok users are 1.8x more likely to agree that TikTok introduces them to new topics they didn’t even know they liked1.
  3. Storytelling Unhinged: TikTok is a place where diverse voices, collaborative formats, and subject matters have flipped everything we know about traditional storytelling on its head1. Content on TikTok is designed to be reinterpreted and built upon1.
  4. Bridging the Trust Gap: On TikTok, brands have an open line of communication with their consumers and community, and can leverage creators as shortcuts1. Each campaign and organic piece of content is an opportunity to share, listen, and learn, building brand trust and values together to generate deeper loyalty on and off-platform1.

This report is designed to arm marketers with key knowledge around the TikTok community’s changing wants and needs in order to shape the year ahead1. The report emphasizes the concept of ‘creative bravery’ and how it drives impact by piquing global curiosities, flipping traditional story arcs, and deepening trust between brands and their audiences32..


1. TikTok What’s Next 2024 Trend Report | TikTok Newsroom

2. TikTok What’s Next 2024 Trend Report: Top Trends & Forecast

3. TikTok Trends for 2024 – SMC